Trump PAC fakes bid from Obama to bait blacks to vote GOP in pivotal Ga. race

Then Obama begins speaking, but the ad provides no context for his words.

"A plantation. Black people in the worst jobs. The worst housing. Police brutality rampant," Obama says. "But when the so-called black committeemen came around election time, we'd all line up and vote the straight Democratic ticket. Sell our souls for a Christmas turkey."

Then Pruitt tells listeners not to "sell out for another Christmas turkey."

A video version of the ad turns the phrase into a hashtag. "Take Obama's Advice," it says. "Don't sell out for a #ChristmasTurkey."

But in the greater context of the memoir's eighth chapter, it's clear the words don't belong to Obama - and from Smitty they take on a different meaning.

Here is the full scene in "Dreams From My Father":

"Had to be here before Harold to understand what he means to this city," Smitty said. "Before Harold, seemed like we'd always be second-class citizens."

"Plantation politics," the man with the newspaper said.

"That's just what it was, too," Smitty said. "A plantation. Black people in the worst jobs. The worst housing. Police brutality rampant. But when the so-called black committeemen came around election time, we'd all line up and vote the straight Democratic ticket. Sell our souls for a Christmas turkey. White folks spitting in our faces, and we'd reward 'em with the vote."

PolitiFact, a fact-checking publication run by the Tampa Bay Times, assigned the Great America Alliance ad its "Pants on Fire" rating for being misleading.

Though a spokesman from the PAC, Pruitt told PolitiFact that the Obama quote was not taken out of context.

"The clip of President Obama was absolutely in context on this issue and helps make our point in the ad, which is why we used it," Pruitt said, according to PolitiFact.

Great America Alliance co-chair Eric Beach told CNN that the ad was an "outside the box" attempt to show "creatively" the Democrats history with black voters.

"It's like any ad," Beach told CNN about the edited quote, "those are his words and we want to use his words and I'll leave it at that."

Eric Schultz, a senior adviser to Obama, told CNN that the use of the former president's voice in the ad was "fraudulent" and a "shameful, indefensible tactic."

"Deceptively using President Obama's voice to suggest people sit out of the democratic process is a form of voter suppression and it not only signals weakness, it runs counter to our American values," Schultz said.

In response to a tweet asking about the ad Monday night, Pruitt wrote: "Not an effort to suppress votes; it is an effort to get my fellow Black Americans to run screaming from lying democrats #christmasturkey".